E-auction 576-524973 - fme_878566 - BP jetons and tokens Médailles, lot de 4 ex.
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| Estimate : | 18 € |
| Price : | 6 € |
| Maximum bid : | 7 € |
| End of the sale : | 29 April 2024 20:23:40 |
| bidders : | 2 bidders |
Type : Médailles, lot de 4 ex.
Date: 1968
Mint name / Town : s.l.
Metal : zamak
Orientation dies : 6 h.
Weight : 20,94 g.
Edge : Lisse
Puncheon : sans poinçon
Coments on the condition:
Certaines des médailles comportent des rayures, des traces de manipulation ou de coups
Obverse
Obverse legend : (LÉGENDES DIVERSES).
Obverse description : (reproductions diverses).
Reverse
Reverse legend : LE TRESOR DES ROIS DE FRANCE. COLLECTION BP..
Reverse description : (légendes diverses).
Commentary
Lot de 4 médailles :
- N°13, Charles VII, gros de roi de 1447, 5,98g
- N°17, Henri IV, demi-franc de 1607, 5,79g
- N°7, Saint-Louis, écu d’or de 1266, 4,72g
- N°6, Hugues Capet, denier, 987-996, 4,42g.
- N°13, Charles VII, gros de roi de 1447, 5,98g
- N°17, Henri IV, demi-franc de 1607, 5,79g
- N°7, Saint-Louis, écu d’or de 1266, 4,72g
- N°6, Hugues Capet, denier, 987-996, 4,42g.
Historical background
BP jetons and tokens
1968
The treasure of the Kings of France is the title of an advertising campaign launched by the company BP (British Petroleum) in 1968 to stimulate the sale of gasoline in its service stations. This advertising campaign centered on the numismatic/gasoline couple is surprising today. However, in its time, it was a great success that left indelible traces in the minds of many children, who were thus converted forever to numismatics... 1 token was distributed for each additional tank of gas of 20 liters. The display made it possible to store the 20 tokens, and a color educational accompanying booklet was provided free of charge. 20 tokens copying the most remarkable coins of French numismatics. The BP company, buoyed by the success of this first advertising series, renewed the experience by creating two new series, "The Treasure of Ancient Coins" and "The Treasure of Pirates"..
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